Next to fieldwork
Our fee is a small add-on.
₹200 of fieldwork per interviewOur fee, about ₹7.50
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Built to be trusted.
Built to grow.
Why this platform is worth backing: who pays for it, what each interview earns and costs, how quickly it ships, how little it takes to run, and why the numbers it reports hold up in public.
- ~30×what each interview earns, against what it costs us to process
- ₹0.24all-in running cost of one verified interview at full state scale
- 12 weeksfrom kick-off to launch, with a real field pilot inside
- 31assembly elections due between 2027 and 2031, plus the Lok Sabha
India already pays for polls. It cannot check them.
Election surveys are a large, repeating spend, and almost none of it can be verified. Clients pay for interviews they never see, wait weeks for answers, and carry the blame when the numbers are wrong.
- ₹140–400
spent on fieldwork for every single voter interviewed, by the agencies that run polls today.
Business Standard, on what poll forecasters spend - 5.8 lakh
interviews by one leading agency in 2024, and still a wide miss on the national result. Size is not proof.
Axis My India, Lok Sabha 2024 - Weeks
from the doorstep to a report, with every open answer read and coded by hand. The race has moved by then.
How surveys are run today
Our answer: every interview carries its own proof, and every voice is read by AI within hours. The money clients already spend finally buys certainty.
Four kinds of buyer. One platform.
Everyone who runs an election survey needs the same three things: interviews they can prove, answers they can read fast and numbers they can defend. Pick a buyer to see what they get and how they pay.
Beyond elections, the same platform runs any spoken survey in Indian languages:
- Government scheme feedback
- Market and consumer research
- Research institutes and NGOs
- PR and communications firms
There is always an election coming.
Every legislature in India votes on its own five-year clock, so demand never stops. Each of these elections needs several survey rounds in the year before it, and every round is paid for again.
- 20277 states
- Uttar Pradesh
- Punjab
- Uttarakhand
- Goa
- Manipur
- Gujarat
- Himachal Pradesh
- 20289 states
- Telangana
- Karnataka
- Rajasthan
- Madhya Pradesh
- Chhattisgarh
- Tripura
- Meghalaya
- Nagaland
- Mizoram
- 20298 + Lok Sabha
- Lok Sabha · 543 seats
- Andhra Pradesh
- Maharashtra
- Odisha
- Haryana
- Jharkhand
- Jammu & Kashmir
- Arunachal Pradesh
- Sikkim
- 20302 states
- Bihar
- Delhi
- 20315 states
- Tamil Nadu
- West Bengal
- Kerala
- Assam
- Puducherry
Telugu first: Andhra Pradesh and Telangana share the language our speech engine is built for, 294 seats between them.Due by term; the Election Commission sets the dates. Panchayat and municipal elections fill the years in between.
Each interview earns about 30 times its cost.
Clients already pay ₹140–400 an interview for fieldwork. Our fee of ₹5–10 is a small add-on to that, and because we run our own Telugu speech engine instead of renting one by the minute, almost all of it is margin.
Inside each fee
And nearly all of it is margin.
Client pays, per verified interview₹5–10
Running cost with paid speech APIs₹2.79
Our running cost, all in₹0.24
Bars against a ₹7.50 fee. Our speech engine costs about ₹0.04 a minute; paid speech APIs bill ₹0.50–2.
Size it yourself
What interview fees bring in a year
Fee per interview
Interview fees a year
₹31.5 lakh- Verified interviews
- 4,20,000
- Running cost a year
- ₹82,000
- Cost per interview
- ₹0.20
- Gross margin
- 97%
Setup, support and new-state fees come on top. Running cost follows the lean plan on the Pricing page and assumes one round runs over about a month; above 35,000 interviews a month it grows by about ₹0.18 an interview.
One platform. Five ways to earn.
Some of the money arrives once; most of it comes back every round. Pick a stream, or touch a plant, to see when it is paid and why it grows.
Quick to build. Cheap to keep running.
The product is designed and its demos already work. What remains is twelve weeks of engineering with a small team, and a monthly bill to run a whole state that stays in four figures.
Already working
Demos, not slides.
- Command Center: eleven working modules
- Client Portal, for phone and laptop
- Field App: the full seven-step interview
- All 175 seats on the 2026 district map
- Ask the Data, answering with proof
- A full design system, dark and light
To launch
Twelve weeks, one small team.
8–9 people One designer, three full-stack developers, two or three AI engineers, DevOps and database, QA and field testing.
To run, every month
Four figures for a whole state.
Pilot · 4,000 interviews₹844
Half the state · 17,500₹5,249
All 175 seats · 35,000₹8,312
Our stackWith paid APIs and servers: ₹14,600 · ₹58,463 · ₹97,725
Cloud, database, AI and storage. Upkeep and support are billed to each client per round, so maintenance pays for itself.
Numbers that hold up in public.
A client’s reputation rides on every figure, so ours is built to be checked. An interview counts only after nine checks, every answer keeps its voice as evidence, and the law is enforced by the software itself.
- Hosted in India
- Encrypted, on the phone too
- Each client sees only their seats
- Every view and export logged
- DPDP consent, spoken in Telugu
- Election-silence switch, RP Act 126A
- Ranges and margins, never one-number promises
Before an interview counts
- Inside the booth fenceGPS within 250 m of its booth
- Long enough to be realSix minutes or more, timed on the phone
- No fake locationNo mock-GPS app on the device
- A voice not heard beforeMatched against the whole round
- Consent recordedThe voter’s spoken yes, kept with the clip
- A real answer patternNo straight-lining, no rushed taps
- A possible travel speedNobody outruns the road to the next door
- Words heard clearlyThe speech engine is sure of the Telugu
- Tone resolvedSarcasm settled, or sent to a person
- CountedOnly now does it reach a dashboard
Hard to copy. Risks already planned for.
What keeps competitors out as the business grows, and an honest list of what could go wrong, each with its answer already designed in.
What keeps others out
- Our own speech engineTelugu transcription and analysis in one pass at about ₹0.04 a minute. A rival renting speech by the minute cannot match our price.
- Data that compoundsEvery round adds consented, labelled Telugu answers by issue, seat and tone. The AI gets sharper with each one; a newcomer starts from zero.
- History clients won’t leaveEvery round, seat, note and report lives in the platform and is compared round on round. Switching means losing the trend.
- Proof as the productSurvey tools collect forms and agencies sell reports. Nobody else ties every number to a verified voice, an AI analyst and the law.
What could go wrong, and the plan
- Telugu speech in noisy villages
- Benchmarked on real field clips before the build; unclear clips go to a human reviewer, with a paid engine as fallback.
- Field agents faking interviews
- Nine automatic checks on every interview, plus random back-check calls.
- A wrong call hurts a client
- Seat ranges with margins and a method note on every report, never single-number promises.
- Breaking election or data law
- Spoken consent under the DPDP Act and a silence switch that locks publishing in notified windows.
- Demand that peaks and falls
- Staggered state elections every year, media trackers that run all year, and surveys beyond elections.
Early, working, and ready to grow.
Andhra Pradesh first, all 175 seats in Telugu. Then Telangana, then every state on its own election clock. We would be glad to walk you through the product, the numbers and the plan.